Katie's Kickers in Norfolk​, VA was running their business through social media channels (Facebook and Instagram). The problem with this was that they were getting no new business and those following Katie's Kickers were all current customers. Additionally, there was no website to guide the social media followers to more information, registration or a simple contact form. 

Katie's Kickers had zero online presence. All swim parents had to fill in forms, sign contracts, sign waivers and confirm classes at the pool or through phone calls and emails that had no confirmation except for verbals on the phone. Payments were also hard to track and checks were lost at the pool. 

Katie's Kickers was a growing company and this process could not continue. Katie's Kickers needed to run its business online to save time, money and become a more professional and efficient swim school in Norfolk, VA. 


Royals Advertising first goal was to understand the problem and work closely with the owner Katie Romeo to ensure the plan answered the problem. Once the strategy was confirmed we created a mobile, tablet friendly website that outlined their swim classes, teacher information and qualifications, reviews and an FAQ section (because a lot of time was used up answering Parents' concerns).


Royals also integrated a swim school parent portal that listed all the classes, payment system, waivers, terms and conditions and pool rules. This portal was then i-framed into the website, creating a seamless online experience for the parents. 

Once the website and parent portal was established and signed off we then made sure that Katie's Kickers could be found on search engines. We launched Google My Business, Google Analytics, received reviews from past and present customers and then launched a search engine optimized website. 

This was all achieved in a fast turn around of 5 weeks. Katie Romeo needed this system and website up and running before the Fall 2019 registration. Working tirelessly to make Katie's Kickers needs a reality was a great project and an amazing success. 

katies kickers.png
Name change
Search Engine Optimization
Content Creation
New Website
Strategic Consulting
Rebrand review and consult to create a new name, logo and message.
Website Design, Build and Implementation
Content Creation
HVAC and Plumbing
Norfolk, VA








* These results were for the first 30 days of going live. 

Best recommendation of 2019!


Sophia is 100% professional and 110% personal. She invests in helping dreams become reality while tirelessly working on the projects beyond reasonable expectations- meeting hours before an out of state trip, early responses to questions, and late night sessions to guarantee satisfaction and approval.


I felt like her priority as she held my hand through the entire process of my brainchild- needing an active website and online registration- all the way to the completed launch. Her instincts are spot on and her expertise has made this an incredibly positive experience from beginning to end. Without hesitation, I recommend Sophia and will continue to sing her praises.

Katie Romeo - Small Business Owner

Norfolk, VA

Contact Royals:

Sophia Royals

8639 Sturgis Rd

Norfolk, VA


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Over 10 years of marketing and advertising experience, Royals focuses on working with small to medium sized businesses to grow online sales and increase revenue through implementing highly targeted marketing and advertising strategies. 


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